In a world brimming with WordPress themes, only a few leave a mark significant enough to transform the industry—and Avada by ThemeFusion stands tall among them.
The top-selling theme on Envato has recently achieved its most significant milestone to date: 1 million sales. This accomplishment cements Avada’s status as Envato’s top-selling theme of all time and a cornerstone of the WordPress ecosystem.
WordPress is the world’s most popular content management system, with some estimates suggesting that over 43% of all websites are powered by WordPress. As the top-selling paid WordPress theme, Avada is truly in a league of its own in terms of market share and popularity.
From humble beginnings to a global phenomenon
Avada’s journey began in 2012, when Envato Author and WordPress development team ThemeFusion, founded by Luke Beck and Muhammad Haris, set out to create an intuitive, powerful, and user-friendly theme. Back then, WordPress themes were often rigid, catering to narrow use cases. At that time, Avada’s revolutionary Advanced Options Network, extensive customization options, and seamless user experience disrupted this norm, setting new standards for what a WordPress theme could achieve.
As Avada grew in popularity, one of the things that set it apart was its support model. “A huge challenge in the initial explosion of Avada’s popularity was that we needed to scale our support offering significantly,” said Markus Schwingenschlögl, Chief Operating Officer of ThemeFusion.
“At the time, it was typically only the Authors themselves providing item support, but that would not be practical for us,” said Markus. “We needed a dedicated support team that was well-trained in Avada. Thankfully, we have found talented people worldwide, which has helped us provide professional world-class support to customers ever since.”
Of course, 12 years ago, ThemeFusion CEO Luke Beck hoped but did not expect Avada to grow into the industry titan it is today.
Right after launch, Avada was propelled to the number one spot in sales on Themeforest within the first two weeks, leading us to Power Elite Author status within the first month. To us, this was a clear indicator that Avada was something special.
Luke Beck Chief Operating Officer, ThemeFusion
On reaching 1 million sales, the ThemeFusion team is humbled and genuinely grateful for Avada’s successes over the last 12 years.
“This certainly is a momentous milestone for which we are both humbled and genuinely grateful. We have constantly pushed Avada further for the benefit of the Avada and WordPress community, not accepting limits that the industry or technologies might have imposed,” said Luke.
A testament to customer focus and creativity
Reflecting on this monumental achievement, Hichame Assi, CEO of Envato, remarked: “It’s a real privilege for me to congratulate the team on achieving tremendous success and achieving 1 million downloads of Avada on Envato Market and ThemeForest. It’s a testament to the innovative spirit of the founders and leadership in putting the customer first and ensuring that the theme is very flexible and usable and is by far the most popular theme we have on the Marketplace.”
